Songs of Siren is a new luxury brand that says it’s “redefining the Siren myth as a symbol of feminist strength”. 

And its debut collection is launching at London Fashion Week this week (20 February) as part of the Fashion Crossover London Presents: The Rising Stars event.

In the collection it “blends avant-garde design with hand-beaded artistry inspired by Indian craftsmanship, all while challenging outdated narratives of femininity”.

Bold claims indeed.

The brand was founded in 2024 by Dutch-American designer Tinka Weener, whose background includes work with big “global fashion powerhouses” such as Alexander McQueen.

The label has also unveiled a campaign shot in Amsterdam that “captures the brand’s edgy, glamorous, and unapologetic identity. A collaboration with creative director Indiana Vos and photographer Dion Bal, the visuals seamlessly fuse Weener’s Dutch roots with her new Los Angeles muse, highlighting a global story of strength and seduction”.

And it said that “in an industry first, the campaign breaks new ground” by featuring models (some in Louboutin heels) “and exquisite beaded cocktail dresses, captured mid-air as they leap backward into a pool, setting a bold new standard for creativity and artistic innovation in fashion”.

So what does the first collection include? A line-up of dresses and bags, with retail prices for the bags starting at $525 and for the dresses at $895. They’ll be available imminently at songsofsiren.com and “select luxury retailers”.