The past few months have seen plenty of commercial chiefs either leaving or arriving and Freemans is the latest to announce such an arrival.

The Otto Group-owned British digital department store company has create a new chief commercial officer role at the business and former N Brown executive Paul Horsfield has stepped into it, Freemans confirmed to FashionNetwork.com.

And his CV looks impressive. With over 25 years of experience in home shopping retail and online pureplay businesses, he was most recently N Brown’s director of group transformation. But he’s also been merchandising director at Boohoo and has held more than one merchandising role at the Very Group.

In his new post, he’ll in charge of sales and marketing, taking in a wide variety of responsibilities such as e-commerce, media, customer relations, data and insights, and creative.

It’s clearly a big role and comes at a time when Freemans has ambitious growth plans.

It has been matching these ambitions with a big marketing push led by its ambassador Sophie Ellis-Bextor with its most recent campaign being the Christmas one that was launched extra-early this time (24 October). That came shortly after it had launched a billboard campaign targeting London in particular.