Asked about people being in Birmingham when the concert takes place, West Midlands Growth Company’s head of tourism, Becky Frall, said “we’ve already seen a spike in forward bookings for the Ozzy [date]”.

She added everyone had got “really quick off the draw” and she thought they were “sort of anticipating their ticket”.

“Already when we have press tours in, when we show tour operators around, everyone wants to go and see Ozzy [the] bull in New Street station,” Ms Frall said.

“Everyone wants to go and get their photo taken on the Black Sabbath Bridge on the bench there.

“The Home of Metal festival has for many years brought in international visitors who are really engaged with that metal scene so we’ve got a brilliant heritage there.”