Dr Martens wants its customers to “Feel the Buzz” with the footwear brand’s first statement launch of the year. Statement? The introduction of the Buzz shoe reflects “a big shift in women’s footwear trends being heavily rooted in the 90’s and nostalgiaI,” notes the brand’s footwear designer Bridie Husband.

Inspired by its own 90’s archive, the shoe is “bold, bouncy and barrel-edged, with bubble branding to boot”.

The five-eye lace-up shoe “blend[s] classic DM accents with a chunky, comfortable sole and vibrant upper”, to provide the wearer with a fresh footwear alternative for spring.

It comes with a statement leaf pattern on an undersole also marked with the brand’s signature grooving pattern while stretched with contours that echo the curvature of the sole tagged with rubberised bubble brand patches. It’s also fitted with padded ankle collars for extra cushioning alongside the trademark DM’s bouncing sole construction secured with yellow welt stitching.

Husband added: ’‘The Buzz has a sporty, streetwear aesthetic that our wearers haven’t seen from us in recent seasons.” 

And that “big shift” in women’s footwear trends means it was “the perfect time to bring back elements of such a sought-after archive shoe. There’s a sense of physical elevation and confidence that comes with a big platform sole and we’ve added padding for extra comfort, so we’re really excited to see how [customers] will react to the new style and make it their own,” she added.

The collection is available now in a variety of statement colours, patterns, and materials, including textured Hair On leather with a leopard print, soL Grizzly and Milled Nappa leather, and durable EH Suede.