Claiming the title of the “world’s most renowned satchel brand” Cambridge Satchel is on the expansion trail again. The made-in-Britain leather goods company has opening its fourth UK store, close to the King’s Berkshire residence, Windsor Castle. The 46.2 sq m Grade II-listed retail unit is close to tourist-busy Windsor Royal Station and Cambridge Satchel says the space is “its most ambitious store design to date”.

Following on from its London Covent Garden, Cambridge and Leeds stores, the new opening has been co-designed by CEO Carine de Koenigswarter and architects Atelier A&D to “create a bold and beautiful design, taking inspiration from the Art Deco movement”. 

A double-height ceiling has been reinstated to showcase a double-sided entrance while a concealed and illuminated coffer at a higher level “creates an extra sense of lightness and height”. 

A listed fireplace has been also been reinstated and offset with a large lightbox showcasing the brand’s products. Front windows feature a series of custom-built Sheffield steel cubes “applying an extra sense of luxury”. 

Finally, a central circle of custom-made joinery allows customers to browse and shop small leather goods and charms.

In additional to the brand’s main collection, additional product includes an exclusively designed range tailored towards the historic royal town including a Union Jack Heart, a Crown as well as a named Windsor charm that’s part of its new ‘Swizzles Love Hearts’ collection. A Corgi and Guardsman charm completes the options in a location globally known for its royal connections. 

“Known for its rich British history and tradition of education, our Windsor location reflects Cambridge Satchel’s dedication to scholarship and British craftsmanship, offering international visitors the chance to own a piece of what makes Britishness so unique,” said de Koenigswarter.

And more than hinting there’s more to come of the expansion front, she added: “Following the successful openings in Leeds and Windsor, we are continuing to expand our retail presence in key cities.”