Published
January 28, 2025
Florentine ready-to-wear label Daniele Fiesoli, founded in 2000 by the eponymous businessman-designer, is continuing to invest in its womenswear collections, first introduced in 2020 and now accounting for 10% of sales. The label’s objective in 2025 is to grow the share of womenswear to 20% of its total revenue.
“With the Fall/Winter 2025-26 collection, it’s fair to say that Fiesoli’s womenswear has matured: I’m happy with the products that we have managed to create, both in terms of quality and style, and the market is responding very favourably,” said Daniele Fiesoli, speaking to FashionNetwork.com. “For womenswear, we have formed an all-women team, both in the design office and in manufacturing,” he added.
Daniele Fiesoli’s womenswear is currently available at some 200 retailers in Italy, Germany and France.
“With the next winter season, I’d be happy to grow the number to 250 quality stores, while increasing average order value,” added Fiesoli. “Once womenswear will generate interesting volumes, we could introduce monobrand [stores] commercialising our men’s and women’s lines together, finding a partner that is a retail specialist.”
In the meantime, Daniele Fiesoli is preparing to relaunch its official website. It won’t be simply an e-shop, but a platform designed to promote the label’s retail partners, a real showcase to support sales. “Our partners are people who invest in us, and our job is to invest in them,” said Fiesoli.
Daniele Fiesoli currently generates 35% of its business in Italy and 65% outside Italy. It is present in over 25 countries and regions, and its expansion markets are Japan, Korea and North America, “where we now have a distributor and are present in about 20 independent retailers, a number we would like to increase,” said Fiesoli.
The label is aiming to consolidate these regions while waiting for the Chinese market to flourish again, and at the same time to strengthen its position in its second-largest market, DACH. Scandinavia is a promising region, where Daniele Fiesoli is growing steadily.
After posting robust growth in the last few years, in 2024 the label recorded a revenue on par with the previous year, at approximately €16 million, and is looking to the future with optimism: “2025 started well, our order collection for the summer season was up by 10%, a trend that is expected to continue for the winter season too,” said Fiesoli, adding that “our goal is to grow while maintaining our top-notch standards, combining quality, innovation and a strong connection with our partner clients.”
The byword for Daniele Fiesoli’s Fall/Winter 2025-26 collection is ‘layering’: “From a stylistic point of view, we’ve responded to the needs of our increasingly mild climate by creating lightweight, easily layered garments. We have put a lot of emphasis on quilted double-layer knitwear, which can turn into outerwear, worn over other tops; as well as sweaters that can be worn under a shirt.”
One of the season’s novelties is the Botanica capsule collection, a selection of 20 items combining comfort, quality and respect for the environment. Cashmere is the line’s key element, used both in its pure and recycled form. The garments are made using processes with a low environmental impact.
For example, the label is using vegetable dyes – with pigments extracted from plants, leaves, fruits, roots and flowers, resulting in fabrics with delicate, vibrant and natural colours – and salt dyes, a treatment that gives a natural stone-washed effect without using chemicals. “Using natural pigments, cashmere is dyed in the fibre, before being spun into yarn, for even greater colour stability,” concluded Fiesoli.
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