On the campaign trail, Trump also said he would create a strategic Bitcoin stockpile and appoint financial regulators that take a more positive stance towards digital assets.

That spurred expectations that he would strip back regulations on the crypto industry.

In the wake of Trump’s victory, Bitcoin jumped to a record high of around $109,000 according to crypto trading platform Coinbase.

On Friday, the incoming artificial intelligence (AI) and crypto tsar David Sacks held a “Crypto Ball” in Washington, DC.

Other cryptocurrencies, including Dogecoin – which has been promoted by high-profile Trump supporter Elon Musk – have also risen sharply this year.

Under President Joe Biden, regulators cited concerns about fraud and money laundering as they cracked down on crypto companies by suing exchanges.

The growth of Dogecoin has significantly increased the interest in so-called “meme coins” – cryptocurrencies typically linked to a viral internet trend or moment.

Melania’s Meme coin has come from her own incorporated company MKT World LLC – a firm she has used since 2021 for various ventures including selling portraits of her as first lady.

Meme coins can be created and launched by anyone, and there are thousands in existence.

With their profile and social media presence, Trump coin and Melania coin have already entered the top 100 coins in terms of value, and Melania’s coin is now worth more than AI entrepreneur Sam Altman’s Worldcoin.