Translated by
Nicola Mira
Published
January 16, 2025
Italian menswear label Daniele Alessandrini is set on expansion. Last year, the long-established brand, founded in Bologna by the eponymous designer in 1983, licensed its production and worldwide distribution to the group headed by businessman Donato Ambrosio, active in the fashion sector for 30 years and owner of the Outfit Italy, Over/D, Telacruda, Le Passage Paris and Pigmento brands, and also the licensee of Kejo.
“We started with the Spring/Summer 2025, a collection created in less than a month after we signed the [licence] agreement. We began presenting it on July 20 of last year, as the seasonal campaign was almost over,” said Ambrosio, speaking to FashionNetwork.com at Pitti Uomo 107. “We were surprised by the results: 300 Italian retailers that were already handling the label remained loyal to it, proof of the brand’s reliability and potential.”
The Spring/Summer 2025 collection was limited in range by the rush to reach the market, and comprised some 70 items. The Fall/Winter 2025-26 is the first complete collection in the new Alessandrini era. By Spring/Summer 2026, the label is aiming to reach 800 stores in Italy, strengthening its presence at premium retailers.
“Outside Italy, we have ‘inherited’ the Spanish market and Benelux. We have Germany, France and the countries of Eastern Europe in our sights, but we want to move forward step by step,” added Ambrosio. “For the time being, we aren’t envisaging an e-tail presence or monobrand stores, because we want our wholesale partners to be at the heart of our plans,” he said.
Daniele Alessandrini is positioned in the premium price segment – with jackets at €350, suits at €500 and trousers at €180/€200 – and is broadening its assortment beyond apparel, introducing footwear and small leather goods. These are currently commercialised only via fashion retailers, but in future they could become fully fledged collections for specialist retailers.
Ambrosio’s goal is to bring the label, whose revenue when the license deal was signed was approximately €5 million, to a revenue of €20 million in three years, “though given the current context it’s very hard to make forecasts. Certainly, so far we have received very positive feedback, beyond our expectations,” concluded Ambrosio.
At Pitti Uomo 107, Daniele Alessandrini presented a Fall/Winter 2025-26 collection designed for men who appreciate a twin aesthetic. A formal one, with traditional volumes and garments suited to contemporary needs. And another with more of a rocker vibe, featuring lively, slightly offbeat items, characterised by more fluid, softer and more generous shapes.
The materials utilised included jersey, wool blend and velvet, alongside denim and leather. The colour palette ranged from neutral colours such as pearl and beige, to shades of grey, maroon and forest green, as well as indigo and black.
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