Begg x Co has named Vanessa Seward as its new Creative Director, the Scottish cashmere marque announced on Wednesday.
 
Seward has already made her debut with a Begg x Co Capsule collection for Fall-Winter 2025, showcasing womenswear, menswear and homeware. 

 
The Franco-Argentine designer will continue as Begg x Co Creative Director for the ensemble of the product categories as from Spring-Summer 2026, the brand explained.
 
“I feel very privileged at this point in my career to work with Begg x Co. It’s a company whose values coincide exactly with how I feel luxury and fashion should be migrating to in the coming years. More than ever I’m partial to King Charles’ “Buy once, buy well.” I believe in fashion investment, buying fewer items but of better quality to keep or hand down,” said Seward in a release.

Born in Argentina, Seward grew up in London before moving to Paris aged 12. In a busy career, she spent most of the 1990s as an accessory designer for Chanel, before joining Tom Ford at Yves Saint Laurent. Subsequently she assisted Loris Azzaro, before taking over as creative director of that house following his death in 2003. She later joined Jean Touitou at A.P.C. launching a ready-to-wear label together under her own name.
 
“It’s a thrill to work directly with their two mills, knit and woven, as part of their team in Scotland. I feel I’m dealing directly with a group of craftspeople committed to the highest quality. Begg x Co has a unique identity based on bold color association, responsible craftsmanship and artistic collaboration which resonates with my personal path of combining portrait painting and fashion,” Seward added.
 
Begg x Co designs and manufactures responsible cashmere knitwear, accessories and homeware for the modern lifestyle with mills in Ayr on the west coast of Scotland and Hawick, “The Home of Cashmere,” in the Scottish Borders. 
 
“To this, I’d like to add my long-lasting obsession with wardrobe templates. Begg x Co already has a cult following. My goal is to help them become a staple, the go-to brand when one dreams of a luxury cashmere item. It’s fashion with substance, authenticity and I dare say, a soul, a Scottish one for sure. I feel that makes sense in today’s luxury market,” Seward concluded.