Richemont’s luxury men’s fashion house Dunhill has released the opening chapter of its Spring/Summer 2025 campaign with an evolving narrative “that celebrates the multifaceted lifestyle of the modern Dunhill gentleman”.

 
Traversing London’s cityscape (“the architecturally ornate” streets of St James’s to be specific), Chapter One explores an “elegantly tailored wardrobe built for ‘Town’” by creative director Simon Holloway.  

The campaign features a cast including Shaun Dewet, Jino Chun, Quentin Demeester and Stan Taylor, seen navigating the streets of London, shot by Louis Alberto Rodriguez.

It features sharply tailored suitings cut in lightweight cloths “adjusted and perfected for the warmer seasons”. The house’s Bourdon suit appears in both pale and mid-grey tropical wool, in double- and single-breasted versions, crafted by the heritage mills of Somerset and Yorkshire.

It also comes with a beige merino wool double-breasted trench coat with a louche fit and suede-trimmed collar. A traditional single-breasted topcoat is made in wool whipcord, the innovative weave providing water-resistant protection against the elements. A soft suede Trail jacket offers a casual alternative.

Meanwhile, “paying tribute to over 100 years of craft, innovation and excellence”, Dunhill also introduces the Century collection – the house’s refined leather goods offer with hardware inspired by the Rollagas lighter. A minimal briefcase and tote are available in three sizes.