Lululemon has announced professional tennis player Frances Tiafoe as the brand’s newest ambassador. 

The three-time ATP titleholder, currently ranked 17th in the ATP singles rankings, will debut his partnership with Lululemon this week at the Australian Open. Tiafoe will take to the court wearing a custom Lululemon ensemble, including the Metal Vent Tech Tee and Pace Breaker Short in Passionate Pink, paired with a custom Sojourn Windbreaker Jacket. The outfit pays homage to his roots in Washington D.C., Maryland, and Virginia.

In this role, Tiafoe will also collaborate with the brand to test and provide feedback on new performance innovations, helping shape future product designs.

“Lululemon is changing the game for apparel by combining high performance and high style,” said Tiafoe. “I’m excited to work with a brand that allows me to express myself and look forward to being a part of the creative process both on and off the court.

Tiafoe joins Leylah Fernandez as the newest professional tennis player on Lululemon’s ambassador roster, further strengthening the brand’s ties to the world of tennis. 

He also joins a star-studded lineup of Lululemon ambassadors across various sports, including PGA golfers Max Homa and Min Woo Lee, NFL wide receiver DK Metcalf, NBA star Jordan Clarkson, and NHL athlete Connor Bedard. 

“We’re so excited to welcome Frances Tiafoe to the Lululemon family,” said Nikki Neuburger, chief brand and product activation officer at Lululemon. 

“Our ambassadors play an important role in our brand ecosystem. They not only inspire and influence guests around the world, they also directly inform and elevate our performance product through their unique insights and expertise. We look forward to growing our presence in tennis through our partnership with Frances and by continuing to deliver best in class apparel.”