Wednesday this week will see Icelandic outerwear brand 66°North launching its SS25 collection ‘Blurred Seasons’. And it comes with its first Chris Burkard design collab and the new Helgafell running line, based on the UK-originated activity of fell running. There’s also a supporting campaign.

For SS25, 66°North said it “exports its blurred season dressing beyond Iceland to the global community of adventurers, travellers, and everyday commuters experiencing a wide variety of climates and lifestyles”. The “protective layers provide the foundation to the entire collection”, with the brand’s signature shell jackets at the forefront, such as its most technical Hornstrandir Gore-Tex Pro and “everyday go-to” Polartec Snæfell, while also offering lighter shell layers for high summer. 

As mentioned, this season, 66°North introduces its first design collaboration with long-term brand ambassador, photographer, and Iceland-based explorer, Chris Burkard. The collection includes various multi-use jackets and shorts “inspired by [his] love of movement”. 

And the company said that “tapping into the overarching theme of blurred seasons, the collection provides layers you can count on in the mountains, from the unexpected storm to a cold snap in the valley”.

Also newly developed for SS25 is the brand’s new Helgafell running line, designed in partnership with UK-based Rory Griffin, the trail runner and founder of Orienteer Magazine and Studio. 

Helgafell is a collection “rooted in Iceland’s rugged and harsh terrain, designed with functionality at the forefront of each piece to manage weather comfortably and safely during trail runs”.

But the company said that while it’s “synonymous with Icelandic locals, it also taps into the UK and European sport of fell running”. 

Born in the North of England and in Scotland, this sport — which is also known as hill running — “takes athletes and enthusiasts out into diverse terrain where they must focus on their navigational skills and preparation for the journey, with functionality first”. 

So the range features “shorts with stuffable pockets and packable jackets with storage for race fuel and additional phone storage”.

The company also updated its core Straumur swim line for the season with new fabric and colour options, and its heritage ‘Kría’ capsule is also back for SS25. The collection, named after the arctic tern, dates back to the 1990s when the collection was first  introduced in Iceland. This season, the inspiration comes from camping and love of the outdoors, bringing together both technical elements and lifestyle.