Reliable and prompt Deliveries we know are key to customer satisfaction for online shoppers and here’s a development to set pulses racing.

Fashion rental company Hurr is back in the news this week linking up with Deliveroo to announce a first-of-its-kind partnership to bring luxury and premium fashion dresses to customers’ doors, “making it quicker and easier to rent pre-loved fashion”.

How quick? As little as 20 minutes if customers live in Central London, that is.

Launching in time for the festive party season, a curated selection of 50 premium brands-for-rental includes 16 Arlington, Nadine Merabi, Rixo and Self-Portrait.

The partnership marks an expansion of Deliveroo Shopping and is a first in the fashion space for the company via its app, allowing Hurr to tap into Deliveroo’s “vast, younger customer base across London”.

With Hurr customers previously having received their rentals through its 24-hour overnight delivery service, the partnership promises to “make it even quicker and easier for customers to access and rent pre-loved designer items, “adding a new level of speed and accessibility to sustainable fashion”.

Customers will receive a returns label and instructions when their item’s delivered, “making the process as easy as possible”.

Deliverloo said the partnership “marks another milestone in the growth of Deliveroo Shopping”, which now features major brands including Ann Summers, The Perfume Shop, B&Q and Wilko, as it continues to move into non-food categories.

Eric French, COO at Deliveroo, said: “We’re always looking to break new ground and our exciting partnership with Hurr is no different. It is an industry first for the rental fashion market, and will make high-end fashion even more accessible and bring a new level of luxury and convenience to our customers.”

Victoria Prew, founder of Hurr added: “Customer experience is at the heart of Hurr and this unique partnership will deliver… last-minute or planned partywear looks… faster than fast fashion itself.”