10 Corso Como continues its international growth through its partnership with Printemps. After opening a dedicated space inside the Parisian department store in late 2024, the Milan-based concept store is now unveiling a shop-in-shop in Doha, Qatar. The brand is also poised to make its debut in New York, once again collaborating with Printemps, which is set to open in the city this March.

At Printemps Doha, the multi-brand retailer presents a curated selection from its in-house line, 10 Corso Como Signature, distinguished by the black-and-white concentric circles that have been emblematic of the store’s identity since its founding in 1991.

The selection spans ready-to-wear, footwear, and handbags, alongside sportswear and accessories such as sunglasses, watches, and umbrellas. The assortment extends to design objects like lamps and vases, as well as homeware including glassware, candles, reusable bottles, and tableware.

Additionally, the concept store has curated a selection of fashion and accessory brands for its Doha shop-in-shop, featuring labels like Off-White and Casablanca.

“Our goal is to amplify 10 Corso Como’s presence through activations that reinforce the recognition and values of an iconic brand,” the company stated. Beyond its historic Milanese flagship, 10 Corso Como currently operates two stores in Seoul in collaboration with Korean conglomerate Samsung, as well as its two locations at Printemps, in Paris and now Doha.

Acquired in September 2020 by entrepreneur Tiziana Fausti, owner of a prestigious multi-brand retailer in Bergamo, 10 Corso Como embarked on a revitalisation plan in 2024, focusing on the restructuring and renovation of its Milanese space, alongside an international expansion strategy through pop-ups and new store openings